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Jowell Global Ltd. Signs Renewal of its Strategic Partnership with Coty Inc. (NYSE: COTY) for FY2023 and Projects Continued Strong Growth

2022-11-03

SHANGHAI, China, November 3, 2022 -- Jowell Global Ltd. (“JWEL” or the “Company”) (NASDAQ: JWEL), one of the leading cosmetics, health and nutritional supplements, and household products e-commerce platforms in China, today announced that it has renewed its strategic partnership with Coty Inc. (NYSE: COTY) for the fiscal year 2023. A signing ceremony was held and attended by the management of both parties, including Mr. Xuedong Qiao, General Manager for Consumer Beauty, Coty China, and Mr. Zhiwei Xu, CEO and Chairman of JWEL.

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling luxury and mass market products in more than 130 countries and territories, with adidas just one of the world-renowned brands under its management.

The renewal marks the second consecutive year in which JWEL was recognized as a fully authorized distributor for adidas personal care products in China. Since the inception of the partnership in 2022, both JWEL and Coty have accelerated their growth strategies with effective branding and channel resource sharing, significantly increasing the quality of this cooperation. Additionally, JWEL and Coty have also expressed their intention to continue expanding their relationship and collaboration in the entire product value chain from research and development to production and sales.

Mr. Xuedong Qiao, General Manager for Consumer Beauty, Coty China, commented: “We are pleased to renew our partnership with Jowell for 2023. The past year has confirmed to us the reliability and commitment of the Jowell leadership team. Now, as we look forward to an important year in our company’s history, the performance of Chinese consumer products market, online e-commerce platform and the omni-channel support provided by Jowell will enable us to achieve our objectives in driving the growth of the adidas brand products.”

Mr. Zhiwei Xu, Chief Executive Officer and Chairman of Jowell Global Ltd, stated: “We are very proud of the renewal of this long-term partnership. We have worked diligently to develop and solidify our advantage in sales and distribution channels to better promote the adidas brand and its products in China. For instance, we have taken extensive measures to ensure a leading market position for adidas branded male shower gel products. Furthermore, we plan to reinforce our cooperative relationship and build a future that will benefit all of our stakeholders.”

About Coty Inc. (NYSE: COTY)

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or onLinkedIn and Instagram.

About Jowell Global Ltd.

Jowell Global Ltd. (the “Company”) is one of the leading cosmetics, health and nutritional supplements and household products e-commerce platforms in China. The Company offers its own brand products to customers and also sells and distributes health and nutritional supplements, cosmetic products and certain household products from other companies on its platform. In addition, the Company allows third parties to open their own stores on its platform for a service fee based upon sale revenues generated from their online stores. The Company provides them with its unique and valuable information about market needs, enabling them to better manage their sales effort, as well as an effective platform to promote their brands. In addition, the Company sells its products through authorized retail stores all across China, which operates under the brand names of “Love Home Store” or “LHH Store” and “Juhao Best Choice Store”. For more information, please visit http://ir.1juhao.com/ .

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. The Company may also make written or oral forward-looking statements in its reports filed with, or furnished to, the U.S. Securities and Exchange Commission, in its annual reports to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company’s goals and strategies; the Company’s future business development; financial condition and results of operations; product and service demand and acceptance; reputation and brand; the impact of competition and pricing; changes in technology; government regulations; fluctuations in general economic and business conditions in China and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the SEC. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward‐looking statements to reflect events or circumstances that arise after the date hereof.

For investor and media inquiries, please contact:

In China:

Jowell Global Ltd.

Ms. Jessie Zhao

Email: IR@1juhao.com

Seaquant Consulting

Mr. Roye Zhang

Email: roye@sea-quant.com